Branding and Strategic Positioning For Enhanced Performance among Online-Based Companies: An Empirical Study on Airbnb
نویسندگان
چکیده
Airbnb has been known for extensive services in online home-sharing and promotion of travel tour business. However, bearing to the increasingly changing environment business trends across globe, it is time diversify extend its other inter-related products. The proposed new product development taxi service platform most toured areas upcoming markets. While recently relied on homeowners rent out their cars clients, can also go an extra mile have own which either be developed separately or integrated with existing platform. Through potential clients at platform, company will identify appropriate destinations start service. market where local drivers link up travellers offer services. With time, this expanded stand brand compete key players like Uber. that piloted by partnering providers then after reception main customers referrals as well from marketing done pricing strategy adopted economy costs minimized prices so a chance players.
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ژورنال
عنوان ژورنال: SIASAT Journal
سال: 2023
ISSN: ['2721-7450', '2721-7469']
DOI: https://doi.org/10.33258/siasat.v8i1.144